Animated LED Stadium Advertisement – CitySprint x Leeds Rhino
I designed CitySprint’s animated LED advertisement, which was previously displayed at Leeds Rhinos’ Headingley Stadium. The creative began with a swoosh-style base layer, divided into sections using a blue and navy colour scheme to align with CitySprint’s brand identity.
As the animation played, the CitySprint logo appeared section by section. Once all logos were visible, they remained static for three seconds before the entire design shifted right, followed by a duplicate version to create a smooth, continuous motion effect across the LED board.
After another static pause, the design moved upwards as though being lifted. Around ten CitySprint van icons, each featuring the logo, animated from left to right with a smooth ease-in and ease-out motion. The swoosh vector then fully formed, with the company slogan fading in using the opacity effect—bringing the sequence to a dynamic and brand-led conclusion.
CitySprint x Leeds Rhinos – Match Day Advertising Design
A full-page ad in the match day programme complemented the big screen version but featured alternative messaging tailored for readers. While the visual identity remained consistent, the copy was adapted to suit a print audience, maintaining a simple and bold aesthetic to reflect CitySprint’s brand.
DOOH Advertising
This ad was displayed on the big screen during Leeds Rhinos matches. The design was kept clean and impactful, using our core brand colour blue as the background. I incorporated a navy CitySprint swoosh alongside a white van icon, featuring the CitySprint logo inside. All text was left-aligned, with the company slogan placed at the bottom to reinforce brand messaging.
Promotional Collaboration with Leeds Rhinos – Branded Van Visual
CitySprint collaborated with Leeds Rhinos to promote the company. Here you can see I have edited the Leeds Rhinos logo onto the CitySprint van by using the perspective tool on Photoshop to make it look realistic.