Muddy Stilettos
I created a series of GIF adverts for use on Muddy Stilettos, designed to generate leads from prospective parents by showcasing a range of British private schools. Each school had its own unique visual identity and tagline, reflecting its individual ethos and educational offering. While some were part of the same school group, they varied by age range and included both co-educational and single-gender schools.
Collaborating with the copy team, I developed GIFs that paired impactful imagery with engaging slogans to highlight each school's strengths. Static designs were created in InDesign, then brought to life in Photoshop as GIFs, carefully optimised to remain under 100KB for smooth web performance.
LED Stadium Ad: CitySprint x Leeds Rhinos
I designed CitySprint’s animated LED advertisement, which was previously displayed at Leeds Rhinos’ Headingley Stadium. The creative began with a swoosh-style base layer, divided into sections using a blue and navy colour scheme to align with CitySprint’s brand identity.
As the animation played, the CitySprint logo appeared section by section. Once all logos were visible, they remained static for three seconds before the entire design shifted right, followed by a duplicate version to create a smooth, continuous motion effect across the LED board.
After another static pause, the design moved upwards as though being lifted. Around ten CitySprint van icons, each featuring the logo, animated from left to right with a smooth ease-in and ease-out motion. The swoosh vector then fully formed, with the company slogan fading in using the opacity effect—bringing the sequence to a dynamic and
brand-led conclusion.
Campaign Animation
As part of a customer engagement campaign, I was asked to create an animation encouraging users to sign up and create an account with CitySprint. The concept focused on promoting our Trustpilot rating and reputation as a reliable courier service, while also showcasing our commitment to sustainability through our electric fleet.
I designed and animated a sequence that followed an electric van collecting a parcel from a CitySprint warehouse and delivering it to a business. Along the route, the e-van was joined by other electric vehicles, including an e-bike and cargo bike, passing through a stylised cityscape.
Using Illustrator, I created custom fleet illustrations, incorporating brand elements such as the CitySprint logo and our distinctive leaf design. I then brought the visuals to life using After Effects, adding smooth motion and sequencing to highlight the speed, reliability, and eco-conscious nature of the service.
Same Day Delivery GIF Design
In collaboration with a member of the marketing team, I was tasked with designing a dynamic and eye-catching GIF to represent CitySprint’s same day delivery service.
After researching courier trends and visual concepts, I developed a creative that captured both the speed of our service and the ability to track deliveries in real time. The design featured a smartphone doubling as a roadmap, with one of our electric bikes travelling across the screen. A bouncing location icon added motion, while a static clock reinforced the time-sensitive nature of same day delivery.
The GIF successfully added energy and relevance to the accompanying article and LinkedIn post, making the content more engaging and visually aligned with the service offering.
