I refreshed the CCL social media template with an image-first approach, ensuring that visuals take centre stage while complementing the overlaid text. Based on performance data, brighter images tend to generate higher click-through rates, so brightness played a key role in the design.

To improve contrast and legibility, I introduced a subtle overlay, allowing the text to stand out without overpowering the image. I used the brand’s signature blue to highlight key elements such as the date and supporting copy, while placing emphasis on ‘Open Day’ as the main focus of the carousel.